Most startups fail.
Not because founders are stupid.
Because nobody found a repeatable method.

I’M LOOKING FOR ONE.

I call it Marketing Driven Development.
Testing every bet on myself. Documenting everything.

Who I am:

Francesco Bilotta.
Software Architect.
Builder.

Started at 15 building a VR headset from scratch. Without knowing it “couldn’t be done.”

It was something like this. Credits

From there: e-commerce, enterprise platforms, ad campaigns, integrations nobody wanted to touch.

Today I’m Software Architect at HouseTree S.p.A. — the holding behind the largest real estate agencies in Parma.

I build software. I build marketing. I design them together.

After 8 years I kept seeing the same thing: smart people, good ideas, failed startups. Everyone guessing. No method.

So I started looking for one.

What I’m testing on to test TDD:

COCREIAMO (service business)
SMBs digital department business. Performance-based.
cocreiamo.com

AZIENDA DIGITALIZZATA (blog, not to rank but to better sell Cocreiamo services in various niches)
aziendadigitalizzata.it

FOLLOWUP SUITE (SaaS)
The conversational layer that helps you.
followupsuite.com

EVENTFLOW CRM (SaaS)
The CRM that self-compiles.
eventflowcrm.com